Effects of Colors.
"Colors, like features, follow the changes of the emotions," the artist Pablo Picasso once remarked. The topic of color psychology is becoming a hot topic in field of marketing, arts, designing, etc. Colors are powerful tools which are used for influencing moods and physiological reactions. Certain colors have been associated with increase and decreasing in blood pressure, metabolism and effect on eyestrain. To know more about this let’s begin by understanding more about color psychology. COLOUR PSYCHOLOGY Sir Isaac Newton found out that each color is made up of a single wavelength and it cannot be separated any further into other colors. On the other hand, he also found out that when pure white light passes through a prism, it separates into 7 visible colors. This is known as Spectrum. Much of the evidence in this emerging area is anecdotal at best, but researchers and experts have made a few important discoveries and observations about the psychology of color a...